The human edge in the age of AI
We build the human capabilities that turn AI investment into real advantage
— the mindsets, behaviours and skills your people need to lead and deliver in the age of AI.
We call it AIEQ.
It’s the commercial accelerator that your organisation
is missing. Because the most important intelligence in your business will always be human.
88% of organisations are using AI in at least one business function
Just one-third have scaled enterprise-wide
Only 26% have moved beyond proof of concept to generate real returns
The biggest barriers to returning your AI investment aren’t technical – they’re human.
50% of CEOs report their employees are resistant to AI change
Only 14% of organisations have aligned their workforce, tech and business goals
AI high performers are 3x more likely to have senior leaders who actively own and role model AI adoption
Human AI Readiness Index
Our proprietary framework for measuring and developing the human capabilities that determine whether AI transformation succeeds or fails. Baseline your organisation across eight AIEQ dimensions and track progress over time.
Our clients engage with us to solve three challenges
Your Challenge:
Our leadership model feels outdated in the age of AI.
For your leaders:
Leadership Acceleration
Your Challenge:
Our AI investment is stuck between ambition & reality.
For your AI team:
Execution Velocity
Your Challenge:
Our people aren’t yet ready for an AI-enabled future.
For your frontline:
Workforce Adoption
Your Challenge
Our leadership model feels outdated in the age of AI.
Solution
Leadership Acceleration
Made For
Your leaders
Overview
Equip your leaders with what they need to lead in an AI-enabled world – and create the environment for their teams and their people to thrive.
Outcomes
- A shared AI philosophy that aligns your top team and helps you make critical decisions.
- AIEQ leadership capability built across all layers of the organisation.
- Leaders who role model AI adoption and create the conditions for their people to thrive.
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Your Challenge
Our AI investment is stuck between ambition & reality.
Solution
Execution Velocity
Made For
Your AI team
Overview
Set your AI transformation team up for success from the very start. Build the capability and rhythms that create high performance and impact.
Outcomes
- Develop the AIEQ skills, behaviours and shared language to deliver value at pace.
- Shape and deploy the narrative that closes the trust gap between your leaders and your people.
- Activate the rituals and routines that enable long term success.
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Your Challenge
Our people aren’t yet ready for an AI-enabled future.
Solution
Workforce Adoption
Made For
Your frontline
Overview
Give your people the safe space to explore how AI can help them. Develop the trust and ownership to embed new ways of working.
Outcomes
- Identify the friction points and hunt for problems in day-to-day frontline work.
- Use experimentation to create better ways of working using AI.
- Build an Activation Approach to support AI adoption and AIEQ at scale.
Read More
Close
No matter where you are in your AI journey, we meet you there.
Not yet started
You’re exploring AI and need a grounded, human-first way in – without the hype.
Just getting going
You’ve got pilots underway and want to bring your people with you.
Pushing forward
AI tools are in place and you're ready to turn promising pilots into measurable impact.
Scaling up
You're expanding across the organisation and want to keep alignment and momentum strong.
The commercial proposition is straightforward – but it requires a different approach to your usual technology transformation.
AIEQ is the missing layer that determines which return you get.
Estimated return on every dollar spent on AI
AI Laggards 60% of companies today
Average Adopters
Good Performers
Top Performers Just 5% of companies today
Our Thinking
Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly.
Anthropic just proved the AI problem isn’t technology. It’s us.
How LEGO went from losing $1 million a day to becoming the world’s largest toy company — and what we can learn for the age of AI.
Leaders who’ll thrive in the AI era have one thing in common.
McKinsey just changed what it means to be hireable. Most organisations haven’t noticed.
Our People
Joe Hildebrand
Founder
Founder
Joe founded humari because he’s always cared deeply about humanity in the workplace and believes the age of AI demands it more than ever.
He is a regular guest speaker at London Business School's MBA programme and a recognised voice on leadership, culture and the human side of AI — quoted in the Financial Times, Daily Telegraph and Personnel Today and invited to serve as a Behavioural Science advisor and panel member for the World Economic Forum's Responsible Leadership programme. As a Managing Director at Accenture, he led their Workforce Reinvention and Leadership & Culture practices, prior to which he looked after the Growth Cultures practice at award-winning agency ?What If! Innovation.
Marc Nohr
Chairman
Chairman
Marc is a creative entrepreneur, chair and executive coach.
After 30 years leading award-winning agencies, he now advises businesses across the marketing, media, entertainment, publishing, fitness, healthcare and non-profit sectors helping founders and CEOs scale with clarity, creativity and confidence.
He is a member of the coaching faculty at Oxford Leadership and Harvard’s Institute of Coaching (IOC).
Caroline Johnson
NED & Advisor
NED & Advisor
Caroline Johnson is the co-founder of The Business Model Company, a consultancy established in 2015 that helps leaders design and operationalise different business models. The firm works with companies across the creative, consulting and service industries around the world.
She has spent over a decade helping businesses rethink how they create, deliver and capture value and is a highly regarded voice on commercial creativity and business model innovation. A sought-after keynote speaker and podcast guest, she regularly shares insights on how companies can evolve their operating models and unlock new sources of value in an increasingly complex and technology-driven world.
Nick Baker
NED & Advisor
NED & Advisor
Nick has spent 25 years as a market strategist, creating business, marketing and communication solutions that have a transformative impact across the world’s biggest brands.
As Founder of Stick + Twist, he wanted to build a business that stood for something different, creating the most diverse, accessible and effective strategy consultancy in the industry. And it’s been an exciting journey so far.
Professor Simon Hayward
NED & Advisor
NED & Advisor
Simon is a Professor of Leadership Practice at Alliance Manchester Business School.
He established the global Leadership and Culture practice at Accenture, prior to which he founded two award-winning leadership consultancy businesses.
He has worked across sectors such as technology, financial services and pharmaceuticals with major organisations in Europe, North America, and Asia. Simon is the author of Connected Leadership and The Agile Leader, both translated into multiple languages, and a Fellow of the Royal Society for the Arts and the Chartered Management Institute.
